What is IMC?!

What is IMC?! It simply stands for Integrated Marketing Communication! IMC is an approach to communicate messages to your target consumers through combining strategies. It can be in the form of print, website or even social media, fusing both traditional and digital marketing to achieve effectiveness! It is important that businesses learn to adopt Integrated Marketing Communication (IMC) toContinue reading “What is IMC?!”

How do Search Engine Optimisation (SEO) work?

Search Engine Optimization(SEO) is an extremely powerful tool for businesses. Search engine tools such as Google, Bing, and Yahoo are used by businesses who are aiming towards a long run and according to statistic, organic results win 94% of the battle against Adwords. SEO is a process of improving the visibility of a website in the search results. SEOContinue reading “How do Search Engine Optimisation (SEO) work?”

Future of Marketing – Internet of Things and Big Data?

Big corporations are taking advantage of digital marketing to widen their outreach of consumers across the globe. Digital Marketing is helping corporations to reach out to their target market for whom they have developed their products or services to sell. Digital Marketing gives them the flexibility to segment their target market into different demographics andContinue reading “Future of Marketing – Internet of Things and Big Data?”

Mobile Marketing: The Future of Marketing

What does mobile mean?Well according to Dictionary.com, mobile means being capable of moving or being moved readily. Mobile technology can be able to fulfil the freedom of movement, the speed of attention and the demand from mobile marketing. By having the “world” in our phones that is overloaded with information, mobile marketing can be madeContinue reading “Mobile Marketing: The Future of Marketing”

Social Media Marketing: How is it affecting the market?

What is Social Media Marketing?Social Media Marketing is the use of social media platforms to connect with your target audience to build your brand, increase sales, and drive traffic to your website. This involves creating and publishing great content on your social media profiles, listening and engaging your followers, analysing your results, and running socialContinue reading “Social Media Marketing: How is it affecting the market?”

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