Big corporations are taking advantage of digital marketing to widen their outreach of consumers across the globe. Digital Marketing is helping corporations to reach out to their target market for whom they have developed their products or services to sell. Digital Marketing gives them the flexibility to segment their target market into different demographics and psychological groups.
In this digital age, marketers are exploiting and taking full advantage of Internet of Things (IoT) and Big Data, for targeting the right audience using the right medium with the right message. In order to stay competitive, marketers have to adapt to the ever-changing market trends to take advantage of IoT technologies and planning their marketing strategies accordingly. Looking at the current trends we can assume that IoT and Big Data will dominate the Digital Marketing world and give new horizons to the marketing strategies.
Before I go into details…. let’s have an overview of the two technologies:
What is Internet of Things (IoT)?
Internet of Things (IoT) refers to a system of connected physical objects via the internet. The ‘thing’ in IoT can refer to a person or any device which is assigned through an IP address. A ‘thing’ collects and transfers data over the internet without any manual intervention with the help of embedded technology. It helps them to interact with the external environment or internal states to take the decisions.
What is Big Data?
Big data means a large set (petabytes or gigabytes) of structured, unstructured or semi-structured data and analysing those data to get the insights of the business trend.
How are IoT and Big Data together beneficial for Corporations/Organisations?
IoT big data analytics can be useful for a variety of IoT data to
- Examine
- Reveal Trends
- Find unseen patterns
- Find hidden correlations
- Reveal new information
Hence, companies can benefit from analysing large amounts of IoT big data and managing them to identify how they affect businesses. As a result, it assists business and other organisations to achieve an improved understanding of data, and thus, making efficient and well-informed decisions. Every segment of businesses and industries can achieve some benefits.
I’m a huge fan of vintage Americana, Denim and sneakers and I often post stories of them on my Instagram. For instance, when you post a picture in Instagram, it contributes to the big data collection where companies are using the data to improve their marketing strategies. With the data collected, companies can use the platform to individualised or personalised marketing techniques to reach out to you.
Instagram had personalised and individualised my account to my preferences and to what I like and want to see! Isn’t this amazing?!
In short, IoT and Big Data has allows marketers to access through social media marketing to target a specific group of people and sell them something which the company know will be well-liked by the consumers!
JIBSEN TNG 
Hi jibsen, keep it up with the post. Its a good read and information! Im agree with the personalise preference on instagram, its a good way to apply marketing and benefit both parties
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Thanks for the input! Will continue to blog more!
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Hi Jibsen! Great content and I like how you have provided examples to connect the bridges 🙂 Keep up the good work! Love your example on the denim jeans and I feel it accurately represents many of us as consumers! I have learnt one thing about Instagram algorithm and that is they are able to understand from your engagement with such posts and recommend you similar posts as well! Love it that you are such a huge fan of denim jeans because I am too 🙂 Look forward to another article of yours! Cheers
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Hi Sandy! There are many other techniques used in Digital Marketing, feel free to read some of my older post to know more!
Thank you for reading my blog post!
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